Hangtags

I design the hangtags for all TSBG brands.

With guidance from sales, I collect all the information needed, design the layout, draw the sketches of product, and often write the copy.

Objectives:
• art direction/brand cohesion
• functional clarity
• eco-friendly materials
• cost efficiency

  • Role Senior Graphic Designer, Art Director
  • For The Sak Brand Group
  • Date 2012-present
  • URL sakroots.com, the sak.com

Primary tag with secondary tag
for Sakroots

Secondary hangtags: design, layout, typography and illustration
for The Sak and Sakroots

Primary Large Hangtag (for handbags) with clear spot UV gloss: graphic design, art direction
for Sakroots

Primary Large Hangtags for hand crocheted and leather handbags, graphic design, illustration
for The Sak