Print

I am responsible for all print collateral for The Sak Brand Group. I created the visual system for these print assets and am responsible for proofing samples and choosing materials. With guidance from sales, I collect all the information needed, design the layout, draw the sketches of product, and often write the copy.
Objectives:
• art direction/brand cohesion
• clearly illustrating functionality
• eco-friendly materials
• cost efficiency

  • Role Senior Graphic Designer, Art Director
  • For The Sak Brand Group
  • Date 2012-present
  • URL sakroots.com, the sak.com

Primary tag with secondary tag
for Sakroots

Secondary hangtags: design, layout, typography and illustration
for The Sak and Sakroots

Primary Large Hangtag (for handbags) with clear spot UV gloss: graphic design, art direction
for Sakroots

Primary Large Hangtags for hand crocheted and leather handbags, graphic design, illustration
for The Sak

Tech Insert: art direction, typography, illustration, layout
for Sakroots and The Sak

Tech Insert for M31 power bank: art direction, typography, illustration, layout
for Sakroots and The Sak

Tech Insert for Dangle Power Bank: art direction, typography, illustration, layout
for Sakroots and The Sak

Tech Insert for M26 power bank: art direction, typography, illustration, layout
for Sakroots and The Sak