Brand Direction - Elliott Lucca

I designed the logo and branding system for Elliott Lucca in 2013. Elliott Lucca is effortless, downtown, and modern, with deep rooted heritage in handcrafted texture, weaving together global influences.

logo design, branding, packaging, web design, illustration

  • Role Senior Graphic Designer
  • For The Sak Brand Group
  • Date 2013-present

Elliott Lucca Logo – Hand written

usage and branding guidelines

brand wordmap

moodboard / lifestyle

branding examples: web, hangtag, showroom

icon usage: hardware

Elliott Lucca shoe boxes: box construction and development, creative layout

Elliott Lucca shoe boxes: box construction and development, creative layout