Ecommerce

I am responsible for the art direction and execution of seasonal themes for sakroots.com, including graphics, color palette, and typography. Here are some examples of the themes and corresponding web collateral – email newsletters, homepages, social posts, and landing pages.

  • Role art direction, graphic design
  • For sakroots.com

Mood board for NEW WAVE: Spring 2017 Theme
“Get ready for spring break, our Sakroots girls are heading to the beach, Miami Beach with their neon accessories in tow ready to paint new memories in this tropical adventure of fun and sun.”

NEW WAVE: Spring 2017 Theme
Email newsletters, landing page, home page

NEW WAVE: Spring 2017 Theme
Gif for @sakroots instagram

Mood board for SUMMER DAZE: Summer 2017 Theme
“Our Sakroots girl is headed anywhere, looking to be inspired and discover what’s next for her this summer. Whether she’s poolside, listening to her favorite DJ spin, or exploring the great outdoors, she’s mixing it all up with floods of color and graphic nature-inspired prints.”

SUMMER DAZE: Summer 2017 Theme
Email newsletters, landing page, home page

HAPPY HOUR: HOLIDAY 2017 Theme
Email newsletters, landing page, home page